| 000 | 00869nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000044253 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150138.0 | ||
| 008 | 090915t2009 at a f 001 0 eng d | ||
| 020 | _a9781742169521 | ||
| 020 | _a174216952X | ||
| 039 | 9 |
_a201107132327 _bVLOAD _c201006151619 _dida _y200909151008 _znadia |
|
| 040 | _aUMP | ||
| 090 | _aHD69.B7 S74 2009 | ||
| 100 | 1 | _aSteidl, Peter | |
| 245 | 1 | 0 |
_aWaking the giant : _brevitalising the mature brand / _cPeter Steidl |
| 260 |
_aMilton, Qld : _bJohn Wiley & Sons, _c2009 |
||
| 300 |
_axv, 222 p. : _bill. ; _c21 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBranding (Marketing) _xManagement |
|
| 650 | 0 | _aBrand name products | |
| 999 |
_aVIRTUA40 _c52341 _d52347 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9991 | ||