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020 _a9780749457570
020 _a9780749459239 (ebk)
039 9 _a201107132332
_bVLOAD
_c201012171123
_dfauzi
_y201007051628
_zsafura
040 _aUMP
090 _aHF5822 .H55 2010
100 1 _aHill, Dan
245 1 0 _aAbout face :
_bthe secrets of emotionally effective advertising /
_cDan Hill
260 _aPhiladelphia :
_bKogan Page Limited,
_c2010
300 _axii, 196 p. :
_bill. maps ;
_c24 cm.
504 _aIncludes bibliographical references and index
505 0 _aGet physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks
650 0 _aAdvertising
_xPsychological aspects
650 0 _aDecision making
_xPsychological aspects
650 0 _aAdvertising
_xResearch
650 0 _aEmotions
999 _aVIRTUA40
_c52651
_d52657
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*9991