000 01044nam a2200265 a 4500
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003 KUKTEM
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008 090707t2008 nyua f b 001 0 eng d
020 _a9780071494410
020 _a0071494413
039 9 _a201107132336
_bVLOAD
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_zsaini
040 _aUMP
090 _aHD69.B7 K52 2008
100 1 _aKnapp, Duane E.
245 1 4 _aThe Brandpromise :
_bhow Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! /
_cDuane E. Knapp
246 3 _aBrand promise
260 _aNew York :
_bMcGraw-Hill,
_cc2008
300 _axix, 264 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 247-253) and indexes
650 0 _aBrand name products
650 0 _aCustomer relations
650 0 _aCustomer services
999 _aVIRTUA40
_c52954
_d52960
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2600*3000*5040*6500*6501*6502*9991