000			01756nam a2200277 a 4500
001			vtls000044232
003			KUKTEM
005			20251117150204.0
008			090915t2009 njua f 001 0 eng d
020			_a9780470454596
020			_a0470454598
039		9	_a201107132341 _bVLOAD _c201008051148 _djamie _c201008051147 _djamie _y200909150928 _znadia
040			_aUMP
090			_aHD30.28 .J69 2009
100	1		_aJoyner, Mark.
245	1	0	_aIntegration marketing : _bhow small businesses become big businesses--and big businesses become empires / _cMark Joyner
260			_aHoboken, N.J. : _bWiley, _cc2009
300			_axviii, 142 p. : _bill. ; _c19 cm.
500			_aIncludes index
505	0		_aDigital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history’s most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology
650		0	_aStrategic planning
650		0	_aMarketing
650		0	_aSmall business
650		0	_aBig business
999			_aVIRTUA40 _c53285 _d53291
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9991