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008 111010t2011 my a g 001 0 may d
020 _a9789838614771
039 9 _a201205241659
_bida
_c201205241659
_dida
_y201110100943
_zfarina
040 _aUMP
090 _aHF5415.153 .K56 2011
100 1 _aKim, W. Chan
245 1 0 _aStrategi laut biru =
_bblue ocen strategy : cara mencipta ruang pasaran yang tiada dan menjadikan persaingan tidak relevan /
_cW. Chan Kim, Renee Mauborgne ; diterjemahkan oleh Universiti Sains Malaysia
246 3 1 _aBlue ocen strategy
260 _aPulau Pinang :
_bPenerbit USM ;
_aCheras, Kuala Lumpur :
_bUCSI Pub. House,
_c2011
300 _axvi, 338 p. :
_bill. ;
_c22 cm.
500 _aIncludes index
534 _pOriginal title : Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
650 0 _aNew products
650 0 _aMarket segmentation
700 1 _aMauborgne,Renee
710 2 _aUniversiti Sains Malaysia
999 _aVIRTUA40
_c53371
_d53377
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2460*2600*3000*5000*5340*6500*6501*7000*7100*9991