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| 005 | 20251117150208.0 | ||
| 008 | 090710t2010 ohua f b 001 0 eng d | ||
| 020 | _a9780324593600 (hbk.) | ||
| 020 | _a0324593600 (hbk.) | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.123 .S55 2010 | ||
| 100 | 1 | _aShimp, Terence A. | |
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp |
| 250 | _a8th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2010 |
||
| 300 |
_axx, 668 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aCommunication in marketing | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aDirect marketing | |
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