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020 _a9780749460570 (pbk.)
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040 _aUMP
090 _aHD69.B7 L56 2010
100 1 _aLindström, Martin
245 1 0 _aBrand sense :
_bsensory secrets behind the stuff we buy /
_cMartin Lindstrom
250 _a2nd ed.
260 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_cc2010
300 _ax, 175 p. :
_bill. ;
_c22 cm.
500 _aPrevious ed.: 2005
504 _aIncludes bibliographical references and index
650 0 _aBrand name products
650 0 _aBusiness names
650 0 _aAdvertising
_xBrand name products
650 0 _aAdvertising
_xPsychological aspects
650 0 _aSenses and sensation
999 _aVIRTUA40
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