| 000 | 00998nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000048960 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150257.0 | ||
| 008 | 101206t2011 nyua f b 001 0 eng d | ||
| 020 | _a9780073529950 (alk. paper) | ||
| 020 | _a0073529958 (alk. paper) | ||
| 039 | 9 |
_a201108101058 _bfauzi _c201107140003 _dVLOAD _y201012061226 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.13 .P47 2011 | ||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 | _a18th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2011 |
||
| 300 |
_axxxix, 746, [41] p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aCannon, Joseph P. | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 999 |
_aVIRTUA40 _c55053 _d55059 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*7001*9991 | ||