000 02400ntm a2200253 a 4500
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005 20251117113243.0
008 141110t2013 my a f m 000 0 eng d
020 _aTHE0001621(Local)
039 9 _a201905131116
_byusri
_y201411101033
_zFida
040 _aUMP
090 _aHF5415 .N67 2013 r Bc.
100 0 _aNorazlina Rusli
245 1 0 _aTo study the relationship between bank layout and customer satisfaction /
_cNorazlina Rusli
260 _aKuantan, Pahang :
_bUMP,
_c2013
300 _axiii, 75 p. :
_bill. (some col.) ;
_c30 cm. +
_e1 CD-ROM
502 _aProject paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013
504 _aBibliography : p. 49-51
520 3 _aLayout design is an important element for any organization to maintain their customer loyalty. Many importance and benefit can be obtained by any organization when the customer satisfaction can be achieved when implementing the systematic and efficiently layout design. This research is carried out to study the relationship between bank layout and customer satisfaction. The objective of this research is to study the relationship between Bank layout and customer satisfaction and to determine suitability of current layout arrangement. One of the commercial bank located in Kuantan, Pahang was selected as a scope for this study. Participant randomly selected and the customers of bank are the respondent to answer the questionnaire in this study. Two instruments were used to collect data which is survey questionnaire which consist of open-ended and closed-ended questions. Observation also used in this study because to see the phenomenon or the environment and arrangement layout of bank. The participants are 100 randomly selected customers from different age, gender, race and so on. The result showed that environment (Independent Variable) and counter (Dependent Variable) is the factors that influence the layout design and customer satisfaction. The correlation showed that layout and customer satisfaction have a strong relationship and the current layout arrangement of bank in an irregular situation or not effective and efficient condition.
650 0 _aCustomer satisfaction
650 0 _aCustomer services
999 _aVIRTUA40
_c5533
_d5539
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5020*5040*5200*6500*6501*9992