000 01005nam a2200253 a 4500
001 vtls000057319
003 KUKTEM
005 20251117150317.0
008 111213t2009 enka f b 001 0 eng d
020 _a9780273713951 (pbk. : alk. paper)
039 9 _a201204261153
_bfauzi
_y201112131216
_zsri
040 _aUMP
090 _aHF5415 .M37 2009
245 0 0 _aMarketing :
_ban introduction /
_cGary Armstrong ... [et al.]
250 _a[European ed.]
260 _aHarlow, England :
_bFinancial Times Prentice Hall,
_c2009
300 _axxxiii 614 p. :
_bill. (chiefly col.) ;
_c28 cm.
500 _a"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface
504 _aIncludes bibliographical references and index
650 0 _aMarketing
700 1 _aArmstrong, Gary
700 1 _aArmstrong, Gary
_tMarketing
999 _aVIRTUA40
_c55767
_d55773
999 _aVTLSSORT0080*0200*0400*0900*2450*2500*2600*3000*5000*5040*6500*7000*7001*9991