| 000 | 01125nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000048985 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150327.0 | ||
| 008 | 101206t2010 nyua f 001 0 eng d | ||
| 020 | _a9780077294106 | ||
| 020 | _a0077294106 | ||
| 039 | 9 |
_a201108040934 _basmadi _c201107211200 _dasmadi _c201107211159 _dasmadi _c201107131829 _dVLOAD _y201012061437 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.33.U6 H39 2010 | ||
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh |
| 246 | 3 |
_aConsumer behavior _h[computer file] : _bbuilding marketing strategy |
|
| 250 | _a11th ed. | ||
| 260 |
_aBoston, MA : _bMcGraw-Hill Irwin, _cc2010 |
||
| 300 |
_axxii, 778 p. : _bill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aConsumer behavior _zUnited States |
|
| 650 | 0 |
_aMarket surveys _zUnited States |
|
| 650 | 0 |
_aConsumer behavior _zUnited States _vCase studies |
|
| 999 |
_aVIRTUA40 _c56100 _d56106 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2500*2600*3000*5040*6500*6501*6502*9991 | ||