000			01879ntm a2200253 a 4500
001			vtls000083199
003			KUKTEM
005			20251117113247.0
008			141110t2013 my a f m 000 0 eng d
020			_aTHE0001487(Local)
039		9	_a201905241012 _basmadi _y201411101116 _zFida
040			_aUMP
090			_aHC79.C63 A36 2013 r Bc.
100	0		_aNor Ain Binti Musa
245	1	2	_aA study on muslim consumers’ awareness on JAKIM halal logo / _cNor Ain Binti Musa
260			_aKuantan, Pahang : _bUMP, _c2013
300			_axii, 52 p. : _bill. (some col.) ; _c30 cm. + _e1 CD-ROM
502			_aProject paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013
504			_aBibliography : p. 41-42
520	3		_aRealizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo.
650		0	_aConsumer protection
650		0	_aHalal food industry _zMalaysia
999			_aVIRTUA40 _c5641 _d5647
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5020*5040*5200*6500*6501*9992