000			01311nam a2200265 a 4500
001			vtls000048287
003			KUKTEM
005			20251117150338.0
008			101129t2010 njua f 001 0 eng d
020			_a9780470583784 (cloth)
039		9	_a201107140030 _bVLOAD _c201101211111 _dfauzi _y201011291045 _zsafura
040			_aUMP
090			_aHF5415.1265 .S74 2010
100	1		_aSterne, Jim
245	1	0	_aSocial media metrics : _bhow to measure and optimize your marketing investment / _cby Jim Sterne
260			_aHoboken, N.J. : _bWiley, _cc2010
300			_axxxi, 240 p. : _bill. ; _c24 cm.
500			_aIncludes index
505	0		_aGetting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future
650		0	_aInternet marketing
650		0	_aSocial media _xEconomic aspects
650		0	_aMarketing research
650		0	_aOnline social networks _xEconomic aspects
999			_aVIRTUA40 _c56459 _d56465
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9991