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020 _a9780470616680 (pbk.)
020 _a0470616687 (pbk.)
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040 _aUMP
090 _aHF5415.1265 .B43 2010
100 1 _aBecker, Michael
245 1 0 _aMobile marketing for dummies /
_cby Michael Becker and John Arnold
260 _aHoboken, N.J. :
_bWiley,
_cc2010
300 _axviii, 362 p. :
_bill. ;
_c24 cm.
490 1 _a--For dummies
500 _aIncludes index
505 0 _aGetting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens
520 _aYou want to be sure your business is promoted on mobile devices, and this book gets you going in more ways than one. Discover the opportunities, learn the strategies, and find out how to deliver your message to your prospects, wherever they may be!
650 0 _aInternet marketing
650 0 _aMobile computing
650 0 _aMobile commerce
700 1 _aArnold, John
830 0 _a--For dummies
999 _aVIRTUA40
_c57398
_d57404
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