| 000 | 01392nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls000061582 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150408.0 | ||
| 008 | 120608t2012 nyu g b 001 0 eng d | ||
| 020 | _a9780071761680 (alk. paper) | ||
| 020 | _a0071761683 (alk. paper) | ||
| 020 | _a9780071768603 (ebk.) | ||
| 020 | _a0071768602 (ebk.) | ||
| 039 | 9 |
_a201208101537 _bfauzi _c201208101535 _dfauzi _y201206081201 _zsri |
|
| 040 | _aUMP | ||
| 090 | _aHF5416.5 .M33 2012 | ||
| 100 | 1 | _aMacdivitt, Harry | |
| 245 | 1 | 0 |
_aValue-based pricing : _bdrive sales and boost your bottom line by creating, communicating and capturing customer value / _cHarry Macdivitt and Mike Wilkins |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2012 |
||
| 300 |
_ax, 291 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aWhat is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues | |
| 650 | 0 | _aPricing | |
| 650 | 0 | _aValue | |
| 650 | 0 | _aCustomer relations | |
| 700 | 1 | _aWilkinson, Mike | |
| 999 |
_aVIRTUA40 _c57514 _d57520 |
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| 999 | _aVTLSSORT0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*7000*9992 | ||