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| 001 | vtls000051636 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150421.0 | ||
| 008 | 110304t2007 njua f 001 0 eng d | ||
| 020 | _a0471790796 (pbk.) | ||
| 020 | _a9780471790792 (pbk.) | ||
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_a201107140056 _bVLOAD _c201106211249 _dfauzi _y201103041159 _zirma |
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| 040 | _aUMP | ||
| 090 | _aHF5415 .H53 2007 | ||
| 100 | 1 | _aHiam, Alexander | |
| 245 | 1 | 0 |
_aMarketing / _cAlexander Hiam with Linda G. Rastelli |
| 246 | 1 | 4 |
_aMarketing : _bessential techniques and strategies geared towards results |
| 260 |
_aHoboken, NJ : _bJohn Wiley, _cc2007 |
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| 300 |
_axxiv, 349 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aWiley pathways | |
| 500 | _aIncludes index | ||
| 505 | 0 | _aMaking marketing happen -- The marketing plan -- Knowing consumers -- Segmenting and targeting markets -- Marketing research -- Developing and managing products -- Marketing channel management -- Retailing -- Pricing -- Marketing communications and personal selling -- Advertising -- Publicity, public relations, and sales promotions -- Internet marketing | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aRastelli, Linda G. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0616/2006020343.html |
| 999 |
_aVIRTUA40 _c57940 _d57946 |
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