| 000 | 00997nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000054166 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150423.0 | ||
| 008 | 110622t2012 nyua f 001 0 eng d | ||
| 020 | _a9780073404868 | ||
| 020 | _a0073404861 | ||
| 039 | 9 |
_a201111011053 _basmadi _c201107140056 _dVLOAD _y201106221101 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5823 .B45 2012 | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a9th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Irwin, _cc2012 |
||
| 300 |
_axxxiv, 828 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aBelch, Michael A. | |
| 999 |
_aVIRTUA40 _c58005 _d58011 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*9991 | ||