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040 _aUMP
090 _aRA440.5 .M43 2009
245 0 0 _aMedia messages and public health :
_ba decisions approach to content analysis /
_cby Amy B. Jordan ... [et al.]
260 _aNew York :
_bRoutledge/Taylor and Francis Group,
_cc2009
300 _axvii, 270 p. :
_bill. ;
_c23 cm.
500 _aIncludes index
505 0 _aUsing theory to inform content analysis / Manganello & Fishbein -- Linking content analysis and media effects research / Dale Kunkel -- Defining and measuring key content variables / W. James Potter -- Sampling and content analysis : an overview of the issues / Amy Jordan and Jennifer Manganello -- Reliability for content analysis / Kimberly A. Neuendorf -- Research ethics in content analysis / Nancy Signorielli -- Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin -- Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.] -- (De)coding television’s representation of sexuality : beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman -- Linking media content to media effects : the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu -- Health messages on prime time television : a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody -- Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin -- Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith -- The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel -- Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein
650 0 _aMass media in health education
650 0 _aContent analysis (Communication)
650 0 _aHealth behavior
650 0 _aCommunication in medicine
650 1 2 _aHealth Education
650 1 2 _aMass Media
650 2 2 _aAttitude to Health
650 2 2 _aHealth Behavior
650 2 2 _aHealth Promotion
650 2 2 _aInformation Dissemination
_xmethods
700 1 _aJordan, Amy B.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0814/2008013002.html
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