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001 vtls000051843
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008 110310t2011 inua f 001 0 eng d
020 _a9780470616338
020 _a0470616334
020 _a9781118036921 (ebk.)
020 _a9781118036938 (ebk.)
020 _a9781118036945 (ebk.)
039 9 _a201201111444
_bfauzi
_c201110171504
_dasmadi
_c201110111113
_dasmadi
_c201107140037
_dVLOAD
_y201103101639
_zirma
040 _aUMP
090 _aTK5105.888 .H86 2011
100 1 _aHunt, Ben
245 1 0 _aConvert! :
_bdesigning web sites to increase traffic and conversion /
_cBen Hunt
246 3 0 _aDesigning web sites to increase traffic and conversion
260 _aIndianapolis, IN :
_bWiley,
_cc c2011
300 _axxiii, 288 p. :
_bill. ;
_c24 cm.
500 _aIncludes index
505 0 _aPart I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages
520 _aProvides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate
650 0 _aWeb sites
_xDesign
650 0 _aElectronic commerce
650 0 _aInternet marketing
650 0 _aInternet advertising
999 _aVIRTUA40
_c59360
_d59366
999 _aVTLSSORT0080*0200*0201*0202*0203*0204*0400*0900*1000*2450*2460*2600*3000*5000*5050*5200*6500*6501*6502*6503*9991