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_bjamie
_c201107132210
_dVLOAD
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040 _aUMP
090 _aHF5415.1265 .T74 2010
100 1 _aTreadaway, Chris
245 1 0 _aFacebook marketing :
_ban hour a day /
_cChris Treadaway, Mari Smith
260 _aIndianapolis :
_bWiley Pub.,
_cc2010
300 _axx, 291 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index
505 0 _aInternet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations
630 0 0 _aFacebook (Electronic resource)
650 0 _aInternet marketing
650 0 _aSocial networks
_xComputer network resources
700 1 _aSmith, Mari
710 2 _aFacebook (Firm)
999 _aVIRTUA40
_c59458
_d59464
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