000			01977nam a2200277 a 4500
001			vtls000057033
003			KUKTEM
005			20251125092954.0
008			111212t2012 njua f 001 0 eng d
020			_a9780130388537
020			_a013038853X
039		9	_a201205150936 _bida _c201204061017 _dasmadi _y201112121200 _zsri
040			_aUMP
090			_aHF5381 .S65 2012
100	1		_aSolomon, Michael R.
245	1	0	_aBrand you : _bmarketing real people, real choices / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _cc2012
300			_avi, 305 p. : _bill. ; _c28 cm.
505	0		_aWelcome to brand you : a framework for your career -- Planning your career : setting your direction -- Choosing the right work environment : how to find the right "fit" -- Career information and research : know where to look -- Why employers buy : how to build your brand based on employers’ needs -- Meeting employers’ needs : how the hiring process works -- Sharpening your focus : how to use target marketing in your search for work -- Creating the product-you : identifying your value -- Managing the product-you : launching and managing your career -- Providing services as brand you : exploring entrepreneurship and other alternative ways to work -- Pricing the product : what salary can you expect? -- Creating your communication plan : getting the word out about your brand -- Advertising your brand : crafting your resume and cover letter -- Personal selling : how networking can help you achieve your goals -- Delivering value : how to make every interview successful -- Evaluating and finalizing your offer : get what you want
650		0	_aCareer development
650		0	_aMarketing _xVocational guidance
700	1		_aMarshall, Greg W.
700	1		_aStuart, Elnora W.
999			_aVIRTUA40 _c60088 _d60094
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5050*6500*6501*7000*7001*9991