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003 KUKTEM
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008 111220t2011 enka f b 001 0 eng d
020 _a9780199569458 (hbk.)
020 _a0199569452 (hbk.)
039 9 _a201202291133
_bfauzi
_y201112201517
_zsafura
040 _aUMP
090 _aHF5415.13 .O94 2011
245 0 4 _aThe Oxford handbook of strategic sales and sales management /
_cedited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy
246 3 0 _aStrategic sales and sales management
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2011
300 _axxi, 637 p. :
_bill. ;
_c26 cm.
490 1 _aOxford handbooks in business and management
504 _aIncludes bibliographical references and index
650 0 _aMarketing
_xManagement
650 0 _aSales management
700 1 _aCravens, David W.
700 1 _aLe Meunier-FitzHugh, Kenneth
700 1 _aPiercy, Nigel
830 0 _aOxford handbooks in business and management
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy11pdf04/2010933155.html
999 _aVIRTUA40
_c60117
_d60123
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