| 000 | 00895nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000061525 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093025.0 | ||
| 008 | 120608t2012 nyu g 001 0 eng d | ||
| 020 | _a9780071767460 | ||
| 039 | 9 |
_a201208161124 _basmadi _y201206081052 _zsri |
|
| 040 | _aUMP | ||
| 090 | _aHM263 .H36 2012 | ||
| 245 | 0 | 4 |
_aThe handbook of strategic public relations and integrated marketing communications / _c[edited by] Clarke L. Caywood |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2012 |
||
| 300 |
_axv, 904 p. : _bill., map. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aPublic relations | |
| 650 | 0 | _aCommunication in management | |
| 650 | 0 | _aCommunication in marketing | |
| 700 | 1 | _aCaywood, Clarke L. | |
| 999 |
_aVIRTUA40 _c60622 _d60628 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*2450*2500*2600*3000*5040*6500*6501*6502*7000*9992 | ||