| 000 | 01899ntm a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000091231 | ||
| 003 | KUKTEM | ||
| 005 | 20251117113301.0 | ||
| 008 | 150915t2014 my da f abm 000 0 eng d | ||
| 020 | _aTHE0001496(Local) | ||
| 039 | 9 |
_a201905271016 _basmadi _c201712051530 _dhuda _y201509151120 _zasma |
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| 040 | _aUMP | ||
| 090 | _aHD30.23 .A55 2014 r Bc. | ||
| 100 | 0 | _aNor Anira Ismail | |
| 245 | 1 | 0 |
_aSelecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : _ba case study of Universiti Malaysia Pahang / _cNor Anira Ismail |
| 260 |
_aKuantan, Pahang : _bUMP, _c2014 |
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| 300 |
_axii, 60 p. : _bill. (some col.) ; _c30 cm. + _e1 CD-ROM |
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| 500 | _aFaculty of Industrial Management | ||
| 502 | _aProject paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014 | ||
| 504 | _aBibliography : p. 45-47 | ||
| 520 | 3 | _aThe aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research | |
| 650 | 0 | _aDecision making | |
| 856 | 4 | 0 |
_uhttp://ecollib.ump.edu.my/18481/ _zAccess in library only |
| 999 |
_aVIRTUA40 _c6072 _d6078 |
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