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008 120208t2011 nyua f 001 0 eng d
020 _a9780241958223
039 9 _a201205091425
_bida
_y201202081108
_zsri
040 _aUMP
090 _aHD57.7 .S56 2011
100 1 _aSinek, Simon
245 1 0 _aStart with why :
_bhow great leaders inspire everyone to take action /
_cSimon Sinek
260 _aNew York :
_bPortfolio / Penguin,
_c2011, c2009
300 _ax, 246 p. :
_bill. ;
_c21 cm.
500 _a"This paperback edition with a new preface and new afterword published 2011"--T.p. verso
504 _aIncludes bibliographical references (p. [234]-240) and index
505 0 _aPreface -- Introduction -- Pt. 1: A world that doesn't start with why. Assume you know -- Carrots and sticks -- Pt. 2: An alternative perspective. The golden circle -- This is not opinion, this is biology -- Clarity, discipline, and consistency -- Pt. 3: Leaders meed a following. The emergence of trust -- How a tipping point tips -- Pt. 4: How to rally those who believe. Start with why, but know how -- Know why. Know how. Then what? -- Communication is not about speaking, it's about listening -- Pt. 5: The biggest challenge is success. When why goes fuzzy -- Split happens -- Pt. 6: Discover why. The origins of a why -- The new competition -- Afterword
650 0 _aLeadership
999 _aVIRTUA40
_c60816
_d60822
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5000*5040*5050*6500*9991
942 0 0 _03