000 01036nam a2200265 a 4500
001 vtls000059774
003 KUKTEM
005 20251125093048.0
008 120515t2012 nyua f 001 0 eng d
020 _a9780071791526 (hbk. : alk. paper)
020 _a0071791523 (hbk. : alk. paper)
039 9 _a201304171210
_bsaini
_y201205151431
_zsri
040 _aUMP
090 _aQA76.76.I59 P45 2012
100 1 _aPhillips, Andrea
245 1 2 _aA creator’s guide to transmedia storytelling :
_bhow to captivate and engage audiences across multiple platforms /
_cby Andrea Phillips
260 _aNew York :
_bMcGraw Hill Publishers,
_c2012
300 _axii, 272 p. :
_bill. (some col.) ;
_c20 cm.
504 _aIncludes bibliographical references and index
650 0 _aDigital storytelling
650 0 _aInteractive multimedia
650 0 _aInternet entertainment industry
650 0 _aMarketing
_xPsychological aspects
999 _aVIRTUA40
_c61017
_d61023
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*9992