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005			20251125093131.0
008			120528t2011 enka f 001 0 eng d
020			_a9780521519489
020			_a0521519489
039		9	_a201209240958 _basmadi _y201205281530 _zsafura
040			_aUMP
090			_aHD2834 .F54 2011
100	1		_aFleury, Afonso
245	1	0	_aBrazilian Multinationals : _bCompetences for Internationalization / _cAfonso Fleury and Maria Tereza Leme Fleury
260			_aCambridge, UK : _bCambridge University Press, _c2011
300			_axx, 440 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aMachine generated contents note: List of figures; List of tables; Introduction; Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The early-movers and the earliest internationalization theories; 4. The rise of Japanese MNEs and their impact on the international landscape; 5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs; Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century; 7. The rise of Brazilian MNEs; 8. The most outstanding Brazilian multinationals; 9. Multilatinas; 10. Indian, Chinese and Russian multinationals; 11. The future of emerging countries multinationals; References; Index
520			_a"What contribution can studies of multinationals from emerging countries make to the development of theories in international business? Do they influence the practice of international management? The story of Brazilian multinationals is closely related to the country’s industrialization choices. Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, creating, in the process, a very competitive domestic market. On top of that, government interventions in the last few decades were inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms were able to survive and prosper in that challenging environment. This book analyzes a variety of leading Brazilian multinationals, looking at both their competences and their competitive strategies in different settings. To do so, an innovative analytical framework based on international business, international operations management and international human resources management is developed and applied both to Brazilian multinationals and to firms from Latin America, India and China. This provides a novel insight into the dynamic movements of firms that engage in international operations and trade, as well as an understanding of the rationales and strategies that lead firms to outperform in the global economy"-- _cProvided by publisher
650		0	_aInternational business enterprises _zBrazil
650		0	_aInternational business enterprises _zDeveloping countries
700	1		_aFleury, Maria Tereza Leme
999			_aVIRTUA40 _c61710 _d61716
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*5200*6500*6501*7000*9992