000 01389nam a2200277 a 4500
001 vtls000063190
003 KUKTEM
005 20251125093132.0
008 120724t2011 paua f b 001 0 eng d
020 _a9781609605995
039 9 _a201411261633
_bhuda
_c201302261620
_djamie
_y201207241127
_zsafura
040 _aUMP
090 _aLB2342.82 .C37 2011 f
245 0 0 _aCases on innovations in educational marketing :
_btransnational and technological strategies /
_ceditors by Purnendu Tripathi, Siran Mukerji
260 _aHershey, PA :
_bBusiness Science Reference,
_cc2011
300 _axxi, 369 p. :
_bill. ;
_c29 cm.
500 _a"Premier reference source"
504 _aIncludes bibliographical references and index
520 _a"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"
650 0 _aEducation, Higher
_xMarketing
_vCross-cultural studies
650 0 _aEducation, Higher
_xMarketing
_xTechnological innovations
_vCross-cultural studies
650 0 _aTransnational education
_vCross-cultural studies
700 1 _aTripathi, Purnendu
700 1 _aMukerji, Siran
999 _aVIRTUA40
_c61724
_d61730
999 _aVTLSSORT0080*0200*0400*0900*2450*2600*3000*5000*5040*5200*6500*6501*6502*7000*7001*9992