000			02144nam a2200325 a 4500
001			vtls000060167
003			KUKTEM
005			20251125093136.0
008			120524t2011 nyua f b 001 0 eng d
020			_a9781606491591 (pbk.)
020			_a1606491598 (pbk.)
039		9	_a201207251110 _bfauzi _y201205241035 _zsri
040			_aUMP
090			_aHF5415.13 .W66 2011
100	1		_aWong, Ho Yin
245	1	0	_aBuilding a marketing plan : _ba complete guide / _cHo Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar
250			_a1st ed.
260			_aNew York, N.Y. : _bBusiness Expert Press, _c2011
300			_axiv, 221 p. : _bill. ; _c23 cm.
490	1		_aMarketing strategy collection, _x2150-9654
504			_aIncludes bibliographical references (p. [207]-212) and index
505	0		_aIntroduction to marketing planning -- The situation analysis -- Analyzing the target market, part 1, marketing research -- Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- Marketing objectives and strategy formulation -- Planning for products and brands -- Planning for pricing -- Planning for integrated marketing communications -- Planning for distribution channels and market logistics -- Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example
520			_a"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract
650		0	_aMarketing _xPlanning
650		0	_aMarketing _xManagement
700	1		_aRadel, Kylie
700	1		_aRamsaran-Fowdar, Rooma R.
830		0	_aMarketing strategy collection
999			_aVIRTUA40 _c61785 _d61791
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*4900*5040*5050*5200*6500*6501*7000*7001*8300*9992