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008 120601t2011 nyua f 001 0 eng d
020 _a9780814417300
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039 9 _a201207061229
_bfauzi
_y201206011151
_zsri
040 _aUMP
090 _aHF5438.25 .N53 2011
100 1 _aNick, Michael J.
245 1 4 _aThe key to the C-suite :
_bwhat you need to know to sell successfully to top executives /
_cMichael J. Nick
260 _aNew York :
_bAmerican Management Association,
_c2011
300 _axiv, 188 p. :
_bill. ;
_c24 cm.
500 _aIncludes index
505 0 _aThe C-suite effect -- Building your value inventory -- Identifying your prospect’s threshold for pain -- Determining your value to the C-suite -- Collecting information during your sales process -- The stages of the sales process: Qualify, Discovery, Present solution, Due diligence, Close -- Creating a financial dashboard -- Presenting your C-suite findings -- Building your business case -- What they don’t teach you in sales training -- Assembling the pieces : road map to the C-suite
650 0 _aSelling
650 0 _aSales management
650 0 _aExecutives
650 0 _aConsumer behavior
999 _aVIRTUA40
_c61800
_d61806
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9992