000			01657nam a2200265 a 4500
001			vtls000060294
003			KUKTEM
005			20251125093141.0
008			120525t nyua f 001 0 eng d
020			_a9780071772464 (alk. paper)
020			_a0071772464 (alk. paper)
039		9	_a201207061509 _bfauzi _y201205251053 _zsri
040			_aUMP
090			_aHF5416.5 .D63 2012
100	1		_aDocters, Robert G.
245	1	0	_aContextual pricing : _bthe death of list price and the new market reality / _cRob Docters, John Hanson, Cecilia Nguyen, Michael Barzelay
260			_aNew York : _bMcGraw-Hill, _cc2012
300			_avi, 264 p. : _bill. ; _c24 cm.
500			_aIncludes index
505	0		_aThe journey from product to context -- Context and the death of list price -- Why value matters less with competition -- Which contexts matter to you? -- Living in the digital world -- Antidotes to price pressure -- Pricing for poets, and profit maximizers -- Price structure -- Scientific bundling and tiering -- Dangerous ways to reduce or increase price -- Pricing programs and the marketing mix -- Segmentation, context and time -- The hinge of fate : pricing strategy -- Higher return : introductory pricing strategies -- Brand, messaging and competition -- Tools for management -- First steps and missteps -- Cheap and cheerful pricing tools -- Key contextual data is not in your company’s database -- An enabling systems architecture -- Creative pricing
650		0	_aPricing
650		0	_aMarketing
700	1		_aBarzelay, Michael
999			_aVIRTUA40 _c61868 _d61874
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*7000*9992