000			01690nam a2200265 a 4500
001			vtls000061226
003			KUKTEM
005			20251125093150.0
008			120606t2011 nyu f b 001 0 eng d
020			_a9780814416686 (alk. paper)
020			_a0814416683 (alk. paper)
039		9	_a201208101015 _bfauzi _y201206061516 _zsri
040			_aUMP
090			_aHF5827.95 .S55 2011
100	1		_aSilverman, George
245	1	0	_aSecrets of word-of-mouth marketing : _bhow to trigger exponential sales through runaway word of mouth / _cGeorge Silverman
250			_a2nd ed.
260			_aNew York : _bAmerican Management Association, _cc2011
300			_axiv, 258 p. ; _c23 cm.
500			_aIncludes bibliographical references (p. 237-238) and index
505	0		_aIntroduction: why this book "and word-of-mouth marketing today" is different -- The systematic approach to word of mouth -- Dominating your market by EZfying the customer decision cycle -- How to use word of mouth to EZfy the decision process -- The decision process -- Six M's to live by -- Researching word of mouth -- Creating the content -- The word-of-mouth toolkit -- Word of mouth measurement -- The secrets of trust -- A tried and true wom campaign -- Constructing the ultimate word-of-mouth campaign -- Six steps to harnessing word of mouth -- Which methods work best for what? : a word-of-mouth checklist -- Word-of-mouth marketing for specific audiences and circumstances -- Tips, techniques, and suggestions that will make it easier
650		0	_aWord-of-mouth advertising
650		0	_aMarketing
999			_aVIRTUA40 _c62023 _d62029
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5000*5050*6500*6501*9992