| 000 | 01160nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000062993 | ||
| 003 | KUKTEM | ||
| 005 | 20260922082128.0 | ||
| 008 | 120706t2011 nyua f b 001 0 eng d | ||
| 020 | _a9780071767446 | ||
| 039 | 9 |
_a201210151641 _bfauzi _y201207061638 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5415 .W86 2011 | ||
| 100 | 1 | _aWunker, Stephen M. | |
| 245 | 1 | 0 |
_aCapturing new markets : _bhow smart companies create opportunities others don’t / _cStephen Wunker |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill, _cc2011 |
||
| 300 |
_axxi, 260 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 239-245) and index | ||
| 505 | 0 | _aWhy new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aCreative ability in business | |
| 999 |
_aVIRTUA40 _c62063 _d62069 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*5050*6500*6501*9992 | ||
| 942 | 0 | 0 | _02 |