| 000 | 02194nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000059809 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093207.0 | ||
| 008 | 120521t2011 njua g 001 0 eng d | ||
| 020 | _a9780470905722 (acid-free paper) | ||
| 020 | _a9781118087749 (ebk.) | ||
| 020 | _a9781118087746 (ebk.) | ||
| 020 | _a9781118087763 (ebk.) | ||
| 039 | 9 |
_a201209201648 _bfauzi _y201205211125 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1265 .M39 2011 | ||
| 100 | 1 | _aMayar, Vipin | |
| 245 | 1 | 0 |
_aDigital impact : _bthe two secrets to online marketing success / _cVipin Mayar, Geoff Ramsey |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2011 |
||
| 300 |
_av, 298 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index | ||
| 520 | _a"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand.. Leverage trust and build ROI in social media and mobile spaces. Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights. Engage customers who typically resist advertising messages. Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal. Whether your budget is corporate-sized or on a shoestring, you’ll want to achieve the measurable bottom-line improvements that come with having Digital Impact."-- Provided by publisher | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aElectronic commerce | |
| 700 | 1 | _aRamsey, Geoff | |
| 999 |
_aVIRTUA40 _c62284 _d62290 |
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| 999 | _aVTLSSORT0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5000*5200*6500*6501*7000*9992 | ||