000			02168nam a2200277 a 4500
001			vtls000060082
003			KUKTEM
005			20251125093210.0
008			120523t2012 nju g 001 0 eng d
020			_a9781118113363
020			_a1118113365
039		9	_a201209280952 _basmadi _y201205230942 _zirma
040			_aUMP
090			_aHF5415.12615 .D66 2012
100	1		_aDooley, Roger
245	1	0	_aBrainfluence : _b100 ways to persuade and convince consumers with neuromarketing / _cRoger Dooley
260			_aHoboken, N.J. : _bJohn Wiley, _cc2012
300			_axviii, 286 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 265-277)
520			_a"Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- œc Provided by publisher
650		0	_aNeuromarketing
650		0	_aMarketing _xPsychological aspects
650		0	_aAdvertising _xPsychological aspects
650		0	_aConsumers _xPsychology
999			_aVIRTUA40 _c62321 _d62327
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5200*6500*6501*6502*6503*9992