000 01889nam a2200277 a 4500
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008 120525t2012 at a f b 001 0 eng d
020 _a9781118208199
020 _a1118208196
039 9 _a201209191432
_bfauzi
_y201205251000
_zirma
040 _aUMP
090 _aPN161 .B88 2012
100 1 _aButler, Grant
245 1 0 _aThink write grow :
_bhow to become a thought leader and build your business by creating exceptional articles, blogs, speeches, books and more /
_cGrant Butler
260 _aMilton, Qld. :
_bWiley,
_c2012
300 _axvi, 179 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index
520 _a"Thought leaders communicate their valuable knowledge and cutting-edge thinking to inspire others and help them to solve problems or uncover opportunities. Mastering the art of writing thought leadership material is a powerful way for individuals and businesses to demonstrate expertise, build reputations, create trust, start conversations, forge relationships and win influence with target audiences. Think Write Grow provides fascinating insights into how thought leaders capture their brilliant ideas in words, and how you can do the same. You will learn: how to make the leap from expert to thought leader the characteristics of successful thought leaders, and how to find your 'sweet spot' in crowded markets proven techniques for writing high-impact material, including blog posts, books, opinion articles, reports, speeches and video scripts how to use thought leadership to grow your business and profile."--Back cover
650 0 _aAuthorship
650 0 _aWritten communication
650 0 _aBusiness writing
650 0 _aMarketing
999 _aVIRTUA40
_c62503
_d62509
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5200*6500*6501*6502*6503*9992