000			01400nam a2200277 a 4500
001			vtls000061624
003			KUKTEM
005			20251125093230.0
008			120608t2012 nyu 001 0 eng
020			_a9780071775267 (hc : alk. paper)
020			_a0071775269 (hc : alk. paper)
039		9	_a201209271303 _bfauzi _y201206081633 _zsri
040			_aUMP
090			_aHF5415 .I43 2012
100	1		_aImbriano, Lou
245	1	0	_aWinning the customer : _bturn consumers into fans and get them to spend more / _cLou Imbriano, Elizabeth King
260			_aNew York : _bMcGraw-Hill, _cc2012
300			_axxi, 214 p. ; _c24 cm.
500			_aIncludes index
505	0		_aThe marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line
650		0	_aMarketing
650		0	_aCreative ability in business
650		0	_aConsumer satisfaction
650		0	_aCustomer services
999			_aVIRTUA40 _c62685 _d62691
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*6503*9992