| 000 | 00873nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000063002 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093247.0 | ||
| 008 | 120709t2013 nyua g 001 0 eng d | ||
| 020 | _a0078028892 | ||
| 020 | _a9780078028892 | ||
| 039 | 9 |
_a201211071124 _basmadi _y201207091013 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5415 .K47 2013 | ||
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _c2013 |
||
| 300 |
_ali, 745 p. : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aHartley, Steven W. | |
| 700 | 1 | _aRudelius, William | |
| 999 |
_aVIRTUA40 _c62985 _d62991 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*7000*7001*9992 | ||