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|---|---|---|---|
| 001 | vtls000063530 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093253.0 | ||
| 008 | 120814t2010 enka g 001 0 eng d | ||
| 020 | _a9780470744796 | ||
| 020 | _a0470744790 | ||
| 039 | 9 |
_a201212101059 _basmadi _c201211071201 _dirma _y201208141526 _zsri |
|
| 040 | _aUMP | ||
| 090 | _aHD30.4 .S45 2010 | ||
| 100 | 1 | _aSekaran, Uma | |
| 245 | 1 | 0 |
_aResearch methods for business : _ba skill-building approach / _cUma Sekaran and Roger Bougie |
| 250 | _a5th ed. | ||
| 260 |
_aChichester, West Sussex, ENG : _bWiley, _c2010 |
||
| 300 |
_axx, 468 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _a"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET | ||
| 650 | 0 |
_aBusiness _xResearch _xMethodology |
|
| 700 | 1 | _aBougie, Roger | |
| 999 |
_aVIRTUA40 _c63094 _d63100 |
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| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5200*6500*7000*9992 | ||