| 000 | 01508nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000062417 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093305.0 | ||
| 008 | 120619t2012 inua g 001 0 eng d | ||
| 020 | _a9780789747891 | ||
| 020 | _a0789747898 | ||
| 039 | 9 |
_a201211051158 _basmadi _c201206191157 _dfarina _y201206191155 _zfarina |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1265 .J86 2012 | ||
| 100 | 1 | _aJuon, Catherine | |
| 245 | 1 |
_aInternet marketing, start-to-finish / _cCatherine Juon, Dunrie Greiling & Catherine Buerkle |
|
| 260 |
_aIndianapolis, Ind. : _bQue, _cc2012 |
||
| 300 |
_axxii, 293 p. : _bill. ; _c23 cm. |
||
| 500 | _a"Drive measurable, repeatable online sales with search marketing, usability, CRM, and analytics"--Cover | ||
| 500 | _aIncludes index | ||
| 505 | 0 | _aBuilding a formula for success. Why online sales matter ; What an online sales engine can do ; Building a metrics-driven practice ; Breaking down silos to get the metrics you need -- Building the engine. The audience is listening (What will you say?) ; Putting it all together and selling online ; Making websites that work ; It’s all about visibility -- Running the engine. Running the feedback loop ; Special consideration.s for international organizations -- Appendix. TropiCo’s state of the web report | |
| 650 | 0 | _aInternet marketing | |
| 700 | 1 | _aGreiling, Dunrie | |
| 700 | 1 | _aBuerkle, Catherine | |
| 999 |
_aVIRTUA40 _c63290 _d63296 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5001*5050*6500*7000*7001*9992 | ||