000			01447nam a2200277 a 4500
001			vtls000062584
003			KUKTEM
005			20251125093314.0
008			120620t2011 f 001 0 eng d
020			_a9780273756293 (pbk.)
039		9	_a201212241155 _bfauzi _y201206201457 _zsri
040			_aUMP
090			_aHF5415.13 .L56 2011
100	1		_aLinton, Ian
245	1	0	_aBrilliant marketing plans : _bwhat to know and do to make a successful plan / _cIan Linton
260			_aHarlow, England ; _aNew York : _bPearson Prentice Hall, _c2011
300			_axii, 255 p. ; _c22 cm.
490	1		_aBrilliant
500			_aIncludes index
505	0		_aIntroduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market
650		0	_aMarketing _xManagement
650		0	_aSales promotion
650		0	_aCustomer relations
830		0	_aBrilliant
999			_aVIRTUA40 _c63437 _d63443
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*4900*5000*5050*6500*6501*6502*8300*9992