| 000 | 00921nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000066928 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093339.0 | ||
| 008 | 121127t2012 maua f bi 001 0 eng d | ||
| 020 | _a9780123919229 (pbk.) | ||
| 039 | 9 |
_a201306101142 _bsafura _y201211271127 _zida |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1265 .B56 2012 | ||
| 100 | 1 | _aBloomstein, Margot | |
| 245 | 1 | 0 |
_aContent strategy at work : _breal-world stories to strengthen every interactive project / _cMargot Bloomstein ; with a foreword by Kristina Halvorson |
| 260 |
_aWaltham, MA : _bMorgan Kaufmann, _c2012 |
||
| 300 |
_axiv, 163 p. : _bcol. ill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aInformation technology _xManagement |
|
| 999 |
_aVIRTUA40 _c63865 _d63871 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*9992 | ||