| 000 | 01291nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000063189 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093343.0 | ||
| 008 | 120724t2012 paua f b 001 0 eng d | ||
| 020 | _a9781613500446 | ||
| 039 | 9 |
_a201411141530 _bazhar _c201302251146 _djamie _y201207241121 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.5 .C87 2012 f | ||
| 245 | 0 | 0 |
_aCustomer relationship management and the social and semantic web : _benabling cliens conexus / _ceditors by Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta |
| 260 |
_aHershey, PA : _bBusiness Science Reference, _cc2012 |
||
| 300 |
_axvi, 342 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 520 | _a"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0" | ||
| 650 | 0 |
_aCustomer relations _xManagement |
|
| 650 | 0 | _aSemantic Web | |
| 650 | 0 | _aOnline social networks | |
| 700 | 1 | _aColomo-Palacios, Ricardo | |
| 700 | 1 | _aVarajao, Joao | |
| 700 | 1 | _aSoto-Acosta, Pedro | |
| 999 |
_aVIRTUA40 _c63935 _d63941 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*2450*2600*3000*5040*5200*6500*6501*6502*7000*7001*7002*9992 | ||