000 01291nam a2200277 a 4500
001 vtls000063189
003 KUKTEM
005 20251125093343.0
008 120724t2012 paua f b 001 0 eng d
020 _a9781613500446
039 9 _a201411141530
_bazhar
_c201302251146
_djamie
_y201207241121
_zsafura
040 _aUMP
090 _aHF5415.5 .C87 2012 f
245 0 0 _aCustomer relationship management and the social and semantic web :
_benabling cliens conexus /
_ceditors by Ricardo Colomo-Palacios, Joao Varajao, Pedro Soto-Acosta
260 _aHershey, PA :
_bBusiness Science Reference,
_cc2012
300 _axvi, 342 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and index
520 _a"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"
650 0 _aCustomer relations
_xManagement
650 0 _aSemantic Web
650 0 _aOnline social networks
700 1 _aColomo-Palacios, Ricardo
700 1 _aVarajao, Joao
700 1 _aSoto-Acosta, Pedro
999 _aVIRTUA40
_c63935
_d63941
999 _aVTLSSORT0080*0200*0400*0900*2450*2600*3000*5040*5200*6500*6501*6502*7000*7001*7002*9992