000			01587nam a2200265 a 4500
001			vtls000062992
003			KUKTEM
005			20251125093357.0
008			120706t2012 nyu f b 001 0 eng d
020			_a9780071775281 (hc : alk. paper)
020			_a0071775285 (hc : alk. paper)
039		9	_a201210151544 _bfauzi _y201207061636 _zsafura
040			_aUMP
090			_aHD69.B7 P67 2012
100	1		_aPost, Karen
245	1	0	_aBrand turnaround : _bhow brands gone bad returned to glory and the seven game changers that made the difference / _cKaren Post
260			_aNew York : _bMcGraw-Hill, _cc2012
504			_aIncludes bibliographical references and index
505	0		_aIt’s a brand new game -- Mission possible : brands can turn around -- The warning is on the label and the clock is ticking -- Chains hold you hostage : change can set you free -- Seven game changers that made the difference -- Game changer 1: Take responsibility -- Game changer 2: Never give up -- Game changer 3: Lead strong -- Game changer 4: Stay relevant -- Game changer 5: Keep improving -- Game changer 6: Build equity -- Game changer 7: Own your distinction
520			_aHow did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? This book reveals the answers and provides valuable lessons for anyone tasked with reviving a brand
650		0	_aBrand name products
650		0	_aBranding (Marketing)
650		0	_aTechnological innovations _xManagement
999			_aVIRTUA40 _c64145 _d64151
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*5040*5050*5200*6500*6501*6502*9992