| 000 | 01909nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000062741 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093359.0 | ||
| 008 | 120703t2012 nyua f 001 0 eng d | ||
| 020 | _a9780273740933 (pbk.) | ||
| 039 | 9 |
_a201211051053 _bfauzi _y201207031410 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.127 .H66 2012 | ||
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud |
| 250 | _a5th ed. | ||
| 260 |
_aNew York, NY : _bPearson Financial Times/Prentice Hall, _c2012 |
||
| 300 |
_axv, 578 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. [529]-550) and indexes | ||
| 505 | 0 | _aMarketing strategy -- Market-led strategic management -- Strategic marketing planning -- Competitive market analysis -- The changing market environment -- Customer analysis -- Competitor analysis -- Understanding the organisational resource base -- Forecasting future demand and market requirements -- Identifying current and future competitive positions -- Segmentation and positioning principles -- Segmentation and positioning research -- Selecting market targets -- Competitive positioning strategies -- Creating sustainable competitive advantage -- Competing through the new marketing mix -- Competing through innovation -- Competing through superior service and customer relationships -- Implementing the strategy -- Strategic customer management -- Strategic alliances and networks -- Strategy implementation and internal marketing -- Corporate social responsibility -- Conclusions -- Twenty-first century marketing | |
| 650 | 0 | _aTarget marketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aPiercy, Nigel | |
| 700 | 1 | _aNicoulaud, Brigitte | |
| 999 |
_aVIRTUA40 _c64184 _d64190 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*5050*6500*6501*7000*7001*9992 | ||