000			01619nam a2200277 a 4500
001			vtls000062573
003			KUKTEM
005			20251125093443.0
008			120620t2012 maua f b 001 0 eng d
020			_a9780135078228 (pbk. : alk. paper)
020			_a0135078229 (pbk. : alk. paper)
039		9	_a201508061542 _baida _c201212191237 _dfauzi _y201206201144 _zsri
040			_aUMP
090			_aHF5415.2 .B87 2012
100	1		_aBurns, Alvin C.
245	1	0	_aBasic marketing research : _busing microsoft excel data analysis / _cAlvin C. Burns, Ronald F. Bush
250			_a3rd ed.
260			_aBoston : _bPrentice Hall, _cc2012
300			_axxii, 391 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references and index
505	0		_aAn introduction to marketing research -- The marketing research industry -- The marketing research process including defining the problem and research objectives -- Research design alternatives and qualitative research -- Information types & sources: secondary data & standardized information -- Data collection methods -- Measurement scales -- Designing data collection forms -- Determining sample size and the sample plan -- Data issues and inputting data into XL data analyst -- Summarizing your data -- Generalizing your findings -- Finding differences -- Determining relationships -- Preparing & presenting your research report
630	0	0	_aMicrosoft Excel (Computer file)
650		0	_aMarketing research
700	1		_aBush, Ronald F.
999			_aVIRTUA40 _c64903 _d64909
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5050*6300*6500*7000*9992