| 000 | 01560nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000063571 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093446.0 | ||
| 008 | 120829t2012 maua f b 001 0 eng d | ||
| 020 | _a9780132177153 (pbk. : alk. paper) | ||
| 020 | _a0132177153 (pbk. : alk. paper) | ||
| 039 | 9 |
_a201212191425 _bfauzi _y201208291156 _zfarina |
|
| 040 | _aUMP | ||
| 090 | _aHF5415 .L48 2012 | ||
| 100 | 1 | _aLevens, Michael | |
| 245 | 1 | 0 |
_aMarketing : _bdefined, explained, applied / _cMichael Levens |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2012 |
||
| 300 |
_axi, 371 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aExplaining -- The meaning of marketing -- The market in marketing -- Planning and marketing in an organization -- A broader perspective on marketing -- Global marketing -- Creating -- Value for customers -- A perspective on consumer behavior -- Consumer insight -- The brand -- Strategizing -- Segmenting, targeting, and positioning -- The marketing plan -- Managing -- Product and service strategies -- Pricing strategies -- Supply chain and distribution strategies -- Consumer-influence strategies -- Retailing and wholesaling -- Marketing communications : advertising and sales -- Personal selling and direct marketing strategies -- Integrating -- Integrated marketing communications -- The marketing mix -- Marketing measurement | |
| 650 | 0 | _aMarketing | |
| 999 |
_aVIRTUA40 _c64967 _d64973 |
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| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5050*6500*9992 | ||