| 000 | 01010nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000068580 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093448.0 | ||
| 008 | 130207t2012 nyua f 001 0 eng d | ||
| 020 | _a9780078028915 (pbk.) | ||
| 020 | _a0078028914 (pbk.) | ||
| 039 | 9 |
_a201311211244 _bsaini _y201302071519 _zshikin |
|
| 040 | _aUMP | ||
| 090 | _aHF5821.A74 A38 2012 | ||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aAdvertising / _cWilliam F. Arens, David H. Schaefer, Michael Weigold |
| 246 | 1 | 4 | _aM: advertising |
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2012 |
||
| 300 |
_axiii, 498 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aSchaefer, David H. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1205/2010940142-t.html |
| 999 |
_aVIRTUA40 _c64996 _d65002 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2460*2600*3000*5040*6500*7000*7001*8560*9992 | ||