| 000 | 01280nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000062883 | ||
| 003 | KUKTEM | ||
| 005 | 20251125093449.0 | ||
| 008 | 120705t2011 vtu g 001 0 eng d | ||
| 020 | _a9780566089220 (hardback : alk. paper) | ||
| 020 | _a9781409428947 (ebook) | ||
| 039 | 9 |
_a201212111434 _bfauzi _y201207050920 _zsafura |
|
| 040 | _aUMP | ||
| 090 | _aHF5475.I74 A47 2011 | ||
| 100 | 1 | _aAlserhan, Baker Ahmad | |
| 245 | 1 | 4 |
_aThe principles of Islamic marketing / _cBaker Ahmad Alserhan |
| 260 |
_aBurlington, VT : _bGower, _cc2011 |
||
| 300 |
_axiii, 204 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality | |
| 650 | 0 |
_aMarkets _zIslamic countries |
|
| 651 | 0 |
_aIslamic countries _xCommerce |
|
| 999 |
_aVIRTUA40 _c65021 _d65027 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6510*9992 | ||
| 942 | 0 | 0 | _03 |