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| 008 | 130531t2013 nyua f 001 0 eng d | ||
| 020 | _a9780078028793 | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.13 .M85 2013 | ||
| 100 | 1 | _aMullins, John W. | |
| 245 | 1 | 0 |
_aMarketing management : _ba strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013 |
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| 300 |
_axxi, 547 p. : _bill. ; _c26 cm. |
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| 650 | 0 |
_aMarketing _xManagement |
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| 700 | 1 | _aWalker, Orville C. | |
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